Content Marketing Trends You Need to Pay Attention to in 2021

2 min readApr 20, 2021


  • High quality and relevant content
    Consumers are at an all-time low in terms of tolerance for interruptive or irrelevant content.
  • In-person is now virtual
    Collaborate on for creative content
  • Fans, not followers
    No longer just about creating an audience of followers, but an audience of devoted fans.

What Does This Mean for Your 2021 Content Marketing Strategy?

  • Valuable
    Wow I can’t believe how much information I am getting!
  • Emotionally compelling
    I feel the same way!
  • Community-oriented
    I’m so glad I’m not alone.
  • Communicate on a multicontextually
    collaborate on for creative content

In-Person Is Now Virtual

Create video content

  • According to HubSpot, 43% of survey respondents say that branded video is the most memorable type of content shared by companies
  • Try incorporating videos onto your homepage, starting a YouTube channel, or sharing tips or how-to videos every week on Instagram or Facebook Live.

Build communities

  • Create free spaces for your community members to engage, learn, and share content.

Communicate virtually

  • Communicate on a multicontextual level with when collaborating on creative content

Credit: Megan Elizabeth Clark




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