Content marketing is how to accumulate tens of millions of organic views on work online.
Content marketing is how to work with founders of some of the world’s most well-known companies, C-level executives of billion-dollar organizations, Silicon Valley investors, Grammy-winning musicians, acclaimed public speakers, and NYT best-selling authors.
Content, in itself, is an asset. Ads, however, are not.
To Wrap it Up
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“If you spend $5,000 on ads, then those ads only survive the length of that budget. Content, however, is timeless.”
It doesn’t have a shelf life.
This means if you spend $5,000 creating articles (or videos, or podcasts, or whatever the asset actually is), that’s $5,000 worth of value you’re placing out into the marketplace.
Someone might come across your article tomorrow, love it, reach out, and become a paying client 24 hours later.
